Juan Carlos Barrón Pastor

Professor Barrón received his doctorate in philosophy and his master’s in development studies from the University of East Anglia School of International Development (DEV-UEA) (United Kingdom). He attended the University of London’s Critical Theory Summer School in the United Kingdom and a diploma course on International Relations in North America, at the UNAM. He received his bachelor’s in business administration from the UNAM School of Accounting and Business Administration. He is a candidate for Conacyt national researcher, and currently heads the project “Mass Media in North America: Mexico in the U.S. and Canadian Social Imaginary” in the CISAN’s Strategic Studies Area.
Professor Barron teaches and acts as a thesis advisor at the UNAM Schools of Accounting and Business Administration and Political and Social Sciences. He also participates in several UNAM graduate programs at the Center for Interdisciplinary Research in Science and the Humanities and the Institute for Research on the University and Education. He is part of the coordinating team of the Research Committee on Social-cybernetics of the International Sociological Association; he is the international coordinator of the line of research on violence for the University of Coahuila and the UNAM’s doctorate in sciences and the humanities for interdisciplinary development; and he is an active participant in the Seminar on Complexity hosted by the Research Division of the UNAM School of Accounting and Business Administration.

He has authored and co-authored books, book chapters, academic articles, and articles for broader circulation nationally and internationally on issues of complexity, violence, the media, critical theory, and education.

  • Nationality: Mexican
  • Research Area: Strategic Studies
  • E-mail: jbarronp@unam.mx
Mass Media in North America: Mexico in the U.S. and Canadian Social Imaginary

This project, a geopolitical study with an interdisciplinary perspective of the mass media in North America, is part of the CISAN Strategic Studies Area. It seeks to discover how and why the media construct an international social imaginary. Specifically, it attempts to understand more deeply how some international mass media construct the role of Mexico and of what is Mexican in the regional and global social imaginary. On the one hand, to sketch tentative responses to the question of why, the project investigates Castoriadis’s theory of the social imaginary functions, enriched by Žižek’s critical proposal, to better comprehend the construction of collective, hegemonic fantasies. On the other hand, using the theory of complex systems, it studies how the media function and through what mechanisms they interact and adapt to other social systems, including fragments of the social imaginary that they institutionalize from a position of hegemony. Currently, the project focuses on monitoring, analyzing, and systematizing a selection of U.S. newscasts and how they represented the Mexican political agenda during the 2012 election campaigns, both in Mexico and in the United States.