Profile
Argelia Muñoz Larroa is a researcher in the Area of Integration Studies at the Center for Research in North America (CISAN), Universidad Nacional Autónoma de México (UNAM). Her research project is entitled “Alternative digital platforms in the United States: industrial organization and regulation.”
She has a PhD in management from Victoria University of Wellington, New Zealand; an MA in international affairs and a BA in history from UNAM. She was a postdoctoral researcher at the CISAN (2019-2020) and at the Department of Communication Sciences and Design at Universidad Autónoma Metropolitana-Cuajimalpa (2021-2023). She was also a research visitor at University of California, Los Angeles (UCLA).
She is a professor at the Master’s program in Mexico-United States Studies, UNAM.
Position:
Associate Researcher “C”, Article 51, Area of Integration Studies.
Research Areas
- ‘Big tech’ and digital platforms in the United States of America
- Economic competition in the digital sector
- Industrial organization and alternative digital platforms
- Digital regulation and geopolitics
Recent Publications
Muñoz Larroa, A. (2023) “Supply Diversity on Subscription Video on Demand Platforms in North America”, Canadian Journal of Communication (Accepted for publication).
Muñoz Larroa, A. (2023) ‘T-MEC, actualización de las industrias culturales a la era digital: influencia de grupos de interés y provisiones finales’ en Mercado, Alejandro and Battezzati, Santiago (eds.), Norteamerica, las industrias culturales en la era digital, Ciudad de México: CISAN-UNAM. (Accepted for publication).
Muñoz Larroa, A. (2023). “El streaming de video independiente en México: su función socio-económica y sus desafíos”. AdComunica, (25), 273-300. https://doi.org/10.6035/adcomunica.6924
Muñoz Larroa, A., Gómez, R. y Larrosa, J.C. (1º Julio, 2022). México. Gobierno, política y regulación. CEU Democracy Institute, Center for Media, Data and Society, OBSERVACOM y Universidad de Santiago de Compostela. https://cmds.ceu.edu/article/2022-07-01/concentracion-del-mercado-y-rastros-de-practicas-clientelares-principales
Gómez García, R. y Muñoz Larroa A. (2022). “Netflix in Mexico: An Example of the Tech Giant’s Transnational Industrial Strategies”. Television & New Media. https://doi.org/10.1177/15274764221082107
Muñoz Larroa, A. (2021). “Streaming platforms’ contribution to capitalization of local screen producers in Mexico and Canada”. Journal of Digital Media and Policy. https://doi.org/10.1386/jdmp_00069_1
Muñoz Larroa, A. (2021) “Internacionalización de las plataformas públicas de streaming de América del Norte”. Norteamérica, 16(1), 323–350. http://www.scielo.org.mx/pdf/namerica/v16n1/2448-7228-namerica-16-01-323.pdf
Muñoz Larroa, A. (2020). “Sustainability as a framework of analysis and a guide for policy-making: The film industry in Wellington, New Zealand”. In Rajala, A., Lindblom, D., & Stocchetti, M. (Eds.). The Political Economy of Local Cinema: A Critical Introduction. Bern, Switzerland: Peter Lang D. 221–247. https://www.peterlang.com/view/9783631813317/html/ch22.xhtml
Muñoz Larroa, A. (2019). “Industrial Organization of Online Video on Demand Platforms in North America: Between Diversity and Concentration”. The Political Economy of Communication, 7(2), 79–104. https://www.polecom.org/index.php/polecom/article/view/113/330